Color and psychological functioning: a review of ...
2015-4-2u2002·u2002Background and Recent Developments. Color has fascinated scholars for millennia (Sloane, 1991; Gage, 1993).Theorizing on color and psychological functioning has been present since Goethe (1810) penned his Theory of Colors, in which he linked color categories (e.g., the 'plus' colors of yellow, red–yellow, yellow–red) to emotional responding (e.g., warmth, excitement).
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